NIKE: PLAY BETTER (Latin america)

An homage to the imaginative ways in which young athletes in inner cities train across Latin America.

NIKE: CHICKEN SHOP

Based on real stories of young footballers across Latin America, we fashioned this set of films to celebrate the myriad creative, non-traditional ways kids find to challenge themselves and develop their skills.

nike: catch me if you can

There's such an attitude to the style of play in Latin American football — a cheekiness that we wanted to capture in the films themselves. That feeling of constantly testing the boundaries, seeing what you can get away with.

nike: narrow game

The haphazard spaces in many Latin American cities give footballers a unique set of skills. Growing up playing on cobblestone, for example, will train you in a way that perfectly manicured pitches never will. This film pays homage to that. 

NIKE: 20 vs 20

Growing up in the barrio means you never run out of opponents. We shot this without a football choreographer, letting the kids play naturally to show off their skills.