INSIDE THE MIND OF A STRIKER

Putting on a pair of Hypervenoms is like stepping inside the mind of a legendary striker. So we created a series of shorts to do just that. 

HYPERVENOM: neymar

Working with animation company Buck, each film aimed to capture the deceptive nature of the Hypervenom II boot, based on an insight that is true to the player’s style of attack.

This was the first film released in the series, which went out across Nike and Neymar's channels just before the start of the season.

HYPERVENOM: harry kane

All three films used the same narrative device: with the blink of an eye, you're taken into the mind of the striker, seeing his view of the pitch when the ball is at his feet.

The color palette was taken directly from the product, the oranges and greens exact matches of the boot each player wears on pitch. 

Hypervenom posters

Along with the film came a set of posters, one for each of Nike’s nine deadliest strikers.

HYPERVENOM: ROBERT LEWANDOWSKI

What makes Lewandowski so deadly is his other-worldly ability to know his surroundings. In the film, sonar pulses ripple across a black space to reveal his opponents, demonstrating his ninja-like sixth sense.