ABOUT ME

Originally from the suburban wastelands of California, I moved to NYC to try my luck as a "writer" (quotation marks my mom’s, not mine) in 2006. Through a staggering amount of dumb luck, I landed on R/GA's Nike Digital Sports team, helping craft early versions of Nike+, NIKEiD & Nike Fuelband.

Eventually sick of good food and same-day dry cleaning, I moved to London in 2011 to write and CD for Beats by Dre, concepting and running their first three years of creative work. Then onto Wieden+Kennedy, where I oversaw creative across Nike Football, Nike Running, Nike Women's, Nike Tennis, Nike SB, Nike Basketball, Nike Sportswear... you get the picture. 

Since then, I’ve been working as a personal creative director to artists, musicians and actors, dabbling in long-form projects, as well as writing and directing the odd music video. Most recently, I completed a tour of duty at Uncommon Creative Studio in London as their International Executive Creative Director.

I was very kindly named one of Business Insider’s 30 Most Creative Women in Advertising, and have also been lecturing here and there, most recently at Harvard and Central St. Martin’s, which my mom was actually quite happy about.