Jordan x Tatum 1 launch
The Boston Celtics’ Jayson Tatum always knew he’d be a star. He just had to wait for the rest of the world to find out.
creating a WORLD WITH DEPTH
After selling in the concept, we worked with Dan Streit and Cole Kush at Stink to model an animated young Jayson Tatum. Every scene of the animated world we created together contains an easter egg about Jayson’s life — one that linked to a different part of the offline campaign. That meant fans could use the film as a guide to discovering all the elements of the world we created, from lemonade trucks to pop-up haircuts.