JORDAN: THE PARIS SUMMIT

CAPTURING JORDAN HISTORY

In 2023, Michael Jordan sent out the bat signal to every musician and athlete signed to Brand Jordan, asking them to gather in Paris.

The marketing team asked us to dream up a physical location worthy of the moment -

and capture it in a way that wasn’t just standard behind-the-scenes.

So we found this incredible disused bank in Paris and decided to turn it into a court.

Then wrote a script that centered not just big-name talent, but Paris youth.

The biggest marvel of all was the orchestration of the day — almost a dozen high-profile talent, each arriving at various times,

to be captured for stills, product shots and live action, in and out in under 4 hours. Still a bit shocked we pulled it off.

Like the first two BEYOND films we created for Jordan, this campaign put an unknown, a kid yet to make their name, at the heart of the story.

Everyone else: Michael Jordan, Teyana Taylor, Zion Williamson, Jayson Tatum, Rema, Luka Doncic, Youssouf Fofana, and Gabby Williams.

Directed by ILLIMITÉWORLD.

Produced by BIRTH Paris.

Stills by the iconic Campbell Addy.

Music by Rogers & Hammerstein.